Red Bowler Blended Scotch Whisky with 2 glasses 700ml 40% ABV

The Bowler hat

Bowler hat is a hard felt hat with a narrow brim and a rounded crown. The hat was designed in 1849 by Lock & Co’s chief hatters, Thomas and William Bowler (hence the name), for the British middle class.

“It denoted informality and practicality, as it was juxtaposed with the more formal top hat,” Beatrice Behlen, senior curator for fashion and decorative arts at the Museum of London, told Artsy.

“In the early 20th century, the bowler became one of the most popular hats.”

"Hat's On!"

The expression evokes the idea that consumers can join the journey of discovery by pulling on their Red Bowler Hat to break down boundaries and bring people together to drinking scotch in an informal way, removing the traditional stiff of Scotch whisky and becoming a modern approachable brand.

The brand is an unconventional brand, doesn’t follow the norm, almost rebellious (like putting your hat on inside vs what is expected taking it off inside). Making something that is so traditional into something rebellious and modern, wearing different hats, being inclusive. 

Appealing and inspiring as associated with the idea of party and entertaining oneself.